From two long-time Amazon executives

Working Backwards

Colin Bryar and Bill Carr

Working Backwards

On Sale 2/9/21

Kindle. Prime. Alexa.

How did Amazon do it?

The first insider’s account of the practices that drove Amazon’s meteoric rise.

Colin and Bill have captured the essence of what it means at Amazon to start with the customer and work backwards. Jeff Wilke, CEO, Worldwide Consumer, Amazon Bill and Colin have delivered a rarity of immense value. Required reading. Jason Kilar, Chief Executive Officer of WarnerMedia The real thing. Steve Denning, Forbes