A groundbreaking exploration of why we want what we want, and a toolkit for freeing ourselves from chasing unfulfilling desires.

A spellbinding read. —Adam Grant, bestselling author of Originals A stunning, even revolutionary book. —Andrew N. Meltzoff, co-author of The Scientist in the Crib Fascinating and powerful. —Jonathan Haidt, NYU-Stern School of Business A brilliant exploration of the hidden and powerful dynamics of desire operating in our age of social media memes, commercial rivalry, and rising partisan scapegoating and violence. —Stephen Hanselman, bestselling co-author of Lives of the Stoics