ON SALE 1/21/25

The ultimate guide to mental toughness by James “Iron Cowboy” Lawrence—the greatest endurance athlete in human history.

James has a gift. Jesse Itzler, entrepreneur and bestselling author of Living With a SEAL One of the greatest endurance athletes of all time. Essential reading. Cameron Hanes, bestselling author of Endure Laden with incredible stories told with candor and vulnerability, Iron Hope, reveals all … remarkable. Rich Roll, author of Finding Ultra and host of The Rich Roll Podcast Lawrence’s story is an example of excellence in service to others. His story will inspire you. Gary Sinise, bestselling author and founder of the Gary Sinise Foundation You’ll be challenged and encouraged greatly by his book. Staff Sergeant Travis Mills (ret.), bestselling author of Tough As They Come and founder of the Travis Mills Foundation A stunning story of American grit, this one is not to be missed. Adam Makos, bestselling author of Spearhead